Our Story
Who We Are
We are two friends from a small country town with a passion for the environment and sustainable business. We’ve got a thing for cute clothes, too!
Sustainable & Original
Commission your very own clothing upgrades with Design It New, a novel platform where homestyle designers embroider, paint, and emboss your old & dilapidated items to perfection. Each designer has their own flare—browse artist profiles to find your perfect match! (& if an artist’s own repurposed item catches your eye, you can snag it for yourself!)
Forgetting Fast Fashion
Textile waste is one of the most harmful facets of environmental pollution that today’s generation faces. Millions of tons of discarded clothes litter our oceans, landfills, and everywhere in between. Did you know that it takes 2,700 liters of water to produce one cotton t-shirt? By repurposing your old items, you get the best of both worlds: inexpensive, original, and beautiful clothes that help offset the disastrous effects of textile waste—one old pair a’ jeans at a time!